CASE STUDY

This case study was created to examine the Doritos "No Choice" campaign launched during the 2016 presidential election. I made the case study in my Public Relations Case Studies course. In the case study, I examine the company's use of communications tactics and evaluate the effectiveness of the "No Choice" campaign.



PDF Version

Description

This case study of the Doritos "No Choice" campaign was conducted for my Public Relations Case Studies course.

CLIENT

Frito-Lay